Introducing Wasted Atelier: A different take on fashion
A Belgian rebel in the fashion industry
Creating unique items out of fabric surpluses, Wasted Atelier is the new Belgian brand to keep an eye on. Wasted Atelier was founded out of a thorough knowledge of the fashion industry and a desire to do better. By locally designing and producing items out of forgotten fabric scraps, the brand has a unique way of making sustainable clothing. Without of course sacrificing quality, style, or boldness. Limited edition wrap dresses, dazzling kimonos and statement sets, all sustainable and 100% Belgian? Yes, please!
Wasted Atelier was founded by Dirk Smet in 2019. As a textile agent, Dirk has a strong understanding of the fashion world. He knows better than anyone that there are many opportunities for improvement. So he decided to take matters into his own hands. Wasted Atelier is born.
“As an insider, I knew that so many beautiful fabrics are left unused. With Wasted, we want to work with these existing fabric surpluses and give them a new life. We call them our ‘catch of the day’, from which we make unique and limited edition clothing. Our pieces are not only sustainable, but also beautiful, comfortable and affordable. Our motto is ‘don’t produce, but use'”, explains Dirk Smet.
Rebel in the industry
Wasted Atelier is both designed and produced in Belgium. This allows the brand to work outside traditional rules, timings, and deadlines of the fashion industry. Every six weeks, the brand drops new items, regardless of fashion seasons.
When designing, the starting point is always the fabric scraps. All pieces are inspired by the 'catch of the day' fabrics, rather than by fashion trends, which empowers Wasted to create unique statement pieces. Talking about waking up sleeping beauties!
Spring drop
The latest drop of Wasted Atelier stirs up our spring fever with bold colors, statement floral prints, and flowy silhouettes. The pieces are a delight to the eye and easy to mix and match. Proof that sustainable does not equal boring.
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For more info or interviews with Dirk Smet, founder of Wasted Atelier, contact [email protected]
Lauren Vanderstukken